Please note: Names and figures have been redacted in accord with client’s confidentiality agreement.

THE [NAME OF HOSPITAL]
HEART AND VASCULAR INSTITUTE OF NEW YORK:
THE FUTURE OF CARDIAC CARE

A Proposal for [name of donor]

On behalf of the leadership and staff of [name of hospital], our deepest thanks for your interest in supporting our efforts in the field of cardiology. Through your generous philanthropy, we will not only be able to continue our critically important efforts in the fight against cardiac disease, but to expand upon them – so that [name of hospital] can reach new heights of leadership and achievement in cardiology in the 21st Century.

 

Our Mission

The continuing mission of the [name of hospital] Heart and Vascular Institute of New York is to be a center of excellence combining research, clinical service and education to have a major impact in its field. The ongoing work of our dedicated staff includes:

  • Providing comprehensive heart and vascular care through a multidisciplinary team approach in which cardiologists, surgeons and other specialists work together across departmental lines.
  • Researching and developing new tools and techniques in catheterization, endoscopy, robotics and other minimally invasive forms of diagnosis and surgery.
  • Utilizing a variety of venues – doctor-patient consultations, seminars, conferences and the media – to promote healthy lifestyles, screenings and cardiac health awareness as a means of preventing heart disease.
  • Reaching out to the public through our network of community centers throughout the New York metropolitan area.
  • Through our fellowship programs, training the next generation of cardiovascular physicians and researchers in the latest procedures, tools and technology.

 

[name of hospital] Cardiology – Past, Present and Future

Cardiovascular medicine is at a crossroads. The number of deaths from heart-related illnesses has decreased dramatically over the past two decades; yet cardiovascular disease continues to be the number one killer of men and women worldwide – a silent killer, its warning signs often invisible until it is too late.

In addition, as the population ages, doctors are taking care of more and more patients in their 70s, 80s and even older – people who in the past would not have been considered for most kinds of cardiovascular surgery or extended treatment. Often active and energetic, these seniors are not seeking to “live forever,” but they do want to maintain an engaged, productive lifestyle for as long as possible. And so their doctors must focus not simply on keeping them alive, but on the quality of their lives after they leave the hospital.

For the cardiologists, surgeons and other specialists at [name of hospital], such challenges are nothing new. For almost eight decades, [name of hospital] has been on the frontlines of cardiovascular research, clinical practice and education, introducing and developing procedures that are now used routinely in hospitals throughout the United States and the world. [name of hospital] was one of the first New York City hospitals to open a cardiac catheterization laboratory (“cath lab”) and a cardiac intensive care unit. The first angiocardiography (a radiographic procedure enabling doctors to capture X-ray images of the heart) in the U.S. was performed here. [name of hospital] surgeons pioneered the use of catheters and stents, robotics and other minimally invasive procedures to enter and repair key blood vessels and the heart itself. And the 21st Century has witnessed further breakthroughs under the auspices of the [name of hospital] Heart and Vascular Institute, founded in 1999.

These many achievements have drawn national attention: In US News & World Report’s 23rd annual Best Hospitals edition, [name of hospital] was ranked 25th in the nation for cardiovascular care, and [name of hospital] cardiologists and cardiac surgeons have regularly appeared on New York magazine’s annual “Best Doctors” list.

Now, at a time of dramatic changes to the American healthcare system and new breakthroughs in medical technology, the [name of hospital] Heart and Vascular Institute of New York is poised to build on its status as an outstanding leader in cardiac care and research – and to maintain that status for years to come. With your generous support, this vision can swiftly become reality.

 

Research and Development

There was a time, not so long ago, when cardiovascular surgeries were brutally invasive procedures – many patients did not survive their stay in the hospital, while others were left weakened, fragile and unable to return to their normal lives. But the numerous advances in cardiovascular medicine in recent decades have dramatically changed that picture.

And researchers at [name of hospital], which pioneered a number of those innovations, are now exploring new frontiers in the continuing effort to treat cardiovascular disease with minimal invasiveness and maximal patient benefits. Among the many promising avenues of research and development currently being pursued here:

  • [name of doctor], MD and [name of doctor], MD are spearheading [name of hospital]’s research in structural heart disease, which has become one of the most important areas of cardiovascular medicine. In the past, “structural heart disease” generally referred to heart abnormalities caused by birth defects; but researchers are now focusing on problems related to the wear and tear on the heart which comes with age – a common issue in the rising number of older cardiovascular patients. One example: [name of hospital] researchers are continuing to develop minimally invasive structural repair techniques for the repair and replacement of diseased or damaged heart valves.
  • [name of hospital]’s place in the vanguard of advanced coronary interventional care is exemplified by [name of doctor], MD’s participation in a new study of the tandem heart. This is a support device which when implanted can take over the functions of the heart for a limited time during cardiac surgery – thus lessening the potential complications for the patient. [name of hospital] is one of only five U.S. medical centers taking part in this study.
  • As part of a continuing effort to balance innovation and cost-effectiveness, Institute researchers are attempting to develop a surgical procedure which will combine angioplasty with a minimally invasive bypass operation. In this procedure – unlike traditional bypass surgery – there is no need to open the patient’s chest and put him on a heart-lung machine, which both reduces the cost and gives the patient a better chance for a full and relatively quick recovery.
  • [name of hospital] has launched a 24/7 program to treat pulmonary embolisms (blockages of arteries in the lungs, caused by blood clots that have migrated from elsewhere in the body) by inserting a tiny tube into the patient’s vein through which the clot can be sucked out. This treatment has proved to be much quicker and more effective than the conventional method of giving the patient a blood thinner in the hopes of dissolving the clot.

 

Health and Wellness

The Institute’s guiding principle for patient care is a simple yet innovative idea: the team-oriented approach. Rather than seeing themselves as separate, self-contained units, cardiologists, cardiac surgeons and other specialists work together in the patient’s best interests across departmental lines.

This concept is embodied by the True Heart Institute program, of which [name of doctor] is Managing Director. In this program, cardiovascular specialists collaborate and share information – with both their departmental colleagues and those from other disciplines – to achieve optimum results for their patients. A case involving heart valve repair will be a partnership between cardiologists, surgeons, imaging specialists and radiologists; for a stroke patient, cardiovascular experts will work in tandem with neurologists and neurosurgeons.

This emphasis on efficiency is why [name of hospital] has also been ahead of the curve in moving from the “fee for service” model to a “results-oriented” paradigm in cardiovascular care. Rather than burden the patient with tests and procedures resulting in longer, costlier hospital stays, the Heart and Vascular Institute emphasizes achieving optimal results in minimal time. Rather than wait for a patient to arrive with a serious cardiac emergency, the staff works proactively to head off crises before they occur.

A vital component of this approach is prevention. The Institute aims to educate patients – particularly those whose lifestyles may be contributing to their cardiovascular problems – in the benefits of diet, exercise and other changes which can improve their overall health. Patients are shown how to monitor and control conditions such as diabetes and how to reduce their blood pressure and cholesterol levels. Whether through one-on-one consultations, publications or workshops, the goal is to give patients the tools and knowledge to maintain, and optimize, the quality of their lives.

And the staff’s involvement does not end when the patient leaves the hospital. Nurses and physician assistants make daily follow-up calls – answering patients’ questions about medications, monitoring the healing process of surgical wounds, checking on pain levels. This hands-on approach has proved to be a major factor in ensuring faster, fuller recoveries for patients.

 

Community Outreach

[name of hospital]’s commitment to preventive, proactive medicine is the driving force behind our network of 11 community cardiac centers located in Manhattan, the Bronx, Queens and Brooklyn and aths of is year, Westchester. At these facilities, local residents are assessed for risk factors relating to cardiovascular disease and then screened, through non-invasive testing and vascular procedures, for warning signs of illness. The Institute plans to open additional centers in Rockland County, North Jersey and Connecticut in the near future.

This commitment also includes providing healthcare for underserved populations in the New York City region. In a unique partnership, the Institute works with Jamaica Hospital in Queens, serving as their referring center for cardiovascular care. Under this arrangement, [name of hospital] cardiologists at Jamaica treat patients from the community – many of them with serious conditions such as uncontrolled diabetes, hypertension and obesity – and if needed, send them on to [name of hospital] for additional treatment.

And because of [name of hospital]’s location in one of the most diverse cities in the world, the Institute has enacted policies and programs which reflect this reality. Interpreters in more than 100 languages and dialects are available to assist non-English-speaking patients in communicating with doctors. In addition, numerous seminars and conferences have taken place aimed at ethnic groups such as South Asians, whom studies have shown to have a high risk of cardiovascular disease due to metabolic factors.

 

Education and Training

The need for rigorous training of future cardiovascular medicine specialists is crucial in today’s fast-changing medical world. Such training is a pillar of the Institute’s program.

[name of hospital] offers a full cardiovascular fellowship, along with fellowships in interventional cardiology and in structural heart disease. Participants in these programs are involved in a wide range of both clinical and research activities including hands-on experience in both the CCU and the cath lab; training in echocardiography procedures; weekly grand rounds; and conferences on echocardiography, electrophysiology and angiography. Throughout their training, fellows learn both the latest developments in cardiovascular care and the importance of a proactive, team-oriented and patient-centered approach to clinical practice.

 

Funding Priorities and Naming Opportunities

Our vision for the continued growth and success of the [name of hospital] Hospital Heart and Vascular Institute can be realized only through strong financial support. With that in mind, the Institute has identified a core set of funding priorities and naming opportunities, as listed below:

[Priorities – TBD]       [$ amounts – TBD]

At [name of hospital], we are proud of our many achievements in cardiology research and treatment. But our vision is focused on the future – on the many discoveries and advances still to come. Through your commitment and generosity, we can make that vision a reality.